Amazon has officially made “tens of thousands of premium music videos” available to Fire TV users in the US with “no sign-ups, subscriptions, or fees required.”
The ecommerce giant, which has leaned into music in more ways than one during 2022, just recently announced the arrival of music videos on stateside Fire TV devices. Powered by 14-year-old music video platform XITE, the ad-supported offering is already live on the Amazon Music owner’s Fire TV televisions, sticks, and cubes.
Besides new releases from commercially prominent acts, Amazon’s music video platform allows users to access “a back catalog of classics from any genre,” according to higher-ups, who likewise indicated that “new content will be added daily.”
Additionally, Amazon noted that the free-to-use service features personalized recommendations as well as “200 expert-selected playlists” and enables viewers to “create their own mixes.” A cursory glance at the service shows that (seemingly uncensored) music videos begin playing immediately upon opening the app and continue playing as one navigates the platform.
The available media – including all manner of tracks that were created long before the era of music videos – has been categorized by genre, decade, popularity, and more. Lastly, Amazon Music Videos encompasses a seemingly robust filter option through which users can select the genre (or artist), decade, and style of music videos that they’d like to see.