Andrew Halsell. (born August 29, 1989), who is better known as Lil Rouge is an American rapper, record producer, songwriter, photographer, videographer and CEO. Born and raised in Louisville, Kentucky, Rouge signed a distribution deal with Universal Music Group distribution in 2014 and release his first single "Goin Down" in 2015. Rouge moved from Louisville to Atlanta, Georgia in 2015 where he faced several struggles including robbery that caused him to take a step back from music.

He finally came back in 2019 and released his hit single titled What's Up, which was played on various radio stations throughout the United States. He is currently working on his first studio album that he plans to release in 2020. Watch the official music on YouTube.