Ibru is a Universal Music Group distributed artist in the Reggae/dancehall genre. His style and lyrics reach out to his audience, bringing a fusion of dancehall and pop style hooks to a variety of dancehall riddims. Ibru collaborates with Dre Swade, another dancehall artist who is known for his lyrical flow on this hot single, Lifestyle. The song Lifestyle brings an awareness to the lifestyles of the artists as they travel throughout the Caribbean on their musical journey.

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