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Forbes — Pamela Reif, is one of Germany’s most famous influencers and has turned her million-strong social media following into the seeds of a health and fitness business empire. Reif told the Forbes Under 30 Summit Europe about her journey from influencer to entrepreneur.
The 23-year-old star from Karlsruhe in south west Germany found fame early with her posts about her health and fitness routine building a loyal fanbase. “I was basically just a teenager at school. ... Instagram was becoming cool [so] I started uploading pictures of my food, my accessories, gym selfies–I was just doing it without any plan or strategy. It grew from there. I never clicked the private button,” said Reif, who now has 4.4 million Instagram followers.
After building her Instagram following to 500,000 her hobby quickly became a business when she was approached by brands with advertising and sponsorship deals. Since then Reif has expanded her business empire to a YouTube channel with 1.5 million subscribers, an online fitness program “Pamstrong” (including its own fitness app) and product deals with hair-straightener brand GHD, Calzedonia and Swedish fashion label Nak-d.
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