Gregory Pyrpylis has been tapped by Hermès Beauty to be their new creative director. He will report to Agnès de Villers, president of Hermès Parfum and Beauté, and he will work under the brand’s artist director, Pierre-Alexis Dumas.

In 2020, Hermès expanded their beauty division beyond perfumes by adding cosmetics including lipstick, powders, and nail polish. The brand continues to prove its strength and perseverance, even throughout the COVID-19 pandemic. An Hermès store in Guangzhou took in 2.7 million dollars in one Saturday after China began reopening from the first round of lockdowns.

In Q3 of 2021, Hermès reported that revenue was up 31 percent. Last month, the company also announced they would join Euro Stoxx 50, one of Europe’s main equity benchmarks.

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Forbes — Pamela Reif, is one of Germany’s most famous influencers and has turned her million-strong social media following into the seeds of a health and fitness business empire. Reif told the Forbes Under 30 Summit Europe about her journey from influencer to entrepreneur.

The 23-year-old star from Karlsruhe in south west Germany found fame early with her posts about her health and fitness routine building a loyal fanbase. “I was basically just a teenager at school. ... Instagram was becoming cool [so] I started uploading pictures of my food, my accessories, gym selfies–I was just doing it without any plan or strategy. It grew from there. I never clicked the private button,” said Reif, who now has 4.4 million Instagram followers.

After building her Instagram following to 500,000 her hobby quickly became a business when she was approached by brands with advertising and sponsorship deals. Since then Reif has expanded her business empire to a YouTube channel with 1.5 million subscribers, an online fitness program “Pamstrong” (including its own fitness app) and product deals with hair-straightener brand GHD, Calzedonia and Swedish fashion label Nak-d.