Frank Helmer Seeks Out Founder of 80s Tees for Cobra Kai

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Founder of 80s Tees, Kevin, was fortunate enough to play a small role in the production of Cobra Kai season one (back when it was on Youtube!) thanks to the costume designer Frank Helmer seeking him out for some assistance. Frank was gracious enough to answer some questions about himself and his job.

Q: How did you get started / Did you know you wanted to go into costume design / Did you have a big break?  (basically give your origin story going as far back as you think is relevant)

A: I moved to LA from Seattle shortly after college to follow the dream of working in film and television. I had been designing a small line of clothing when I met a couple of indie film directors and producers while I was volunteering at the Seattle International Film Festival. One of them suggested I do the costumes for their friend’s student film and I jumped at the opportunity. I then spent the next few weeks sleeping on my friend’s couch and doing my first film. I was hooked!  Six months after that I moved to Los Angeles and began working every possible job in the industry I could find. There’s an old adage in Hollywood that it takes ten years to have your “overnight” success. Which means there’s generally ten years of hard work and dedication on the way to getting the big break that brings you to the attention of the world. Working in the entertainment industry is a marathon and you have to love what you do and keep at it with a good attitude and a lot of perseverance.

Q: How did you get the Cobra Kai job?

A: Cobra Kai came to me through my favorite producers to work with. When they asked if I had any interest in reading the script for a new Karate Kid series starring the original actors, I mean, how could I say no? Aside from the fan buy in me, they have gathered a really great “film family” and we have done a number of shows together so it was a no-brainer.

Q: What kind of hours do you work?

A: TV production hours can be grueling!  A typical day is usually 14 hours long and I usually start at 5 am with a slate of fittings for the day’s work, run over to approve how the background actors are dressed, step onset to establish any new looks that are being filmed for the first time, dash over to the stunt unit to make sure the stunt doubles are matching the actors, read the next script, work on my research and inspiration boards for the next episode and then back into another round of fittings. It’s a lot of work but I love it.

Q: Do you watch the filming to make sure you like the end results of your choices?

A: Always. I am there every time a new outfit goes to camera making the final adjustments. After that my amazing on-set crew maintain the looks for the duration of the shoot.

Q: Were you a Karate Kid movie fan prior to getting the job?

A: I am a big fan of the originals! I grew up with them as a kid and when I got the call to meet on season one I could not have been more excited.

Q: How many times did you watch the original movies in preparation for this job?

A: Each season is loosely inspired by one of the originals so in preparation I will watch each one in its entirety again and then as we are shooting, I’ll dip in and watch specific scenes if there’s a particular easter egg I’m planning or something I want to reference. In Season 4 for example there are a lot of details I pulled and referenced from Karate Kid 3 that will be really fun for fans to discover.

Q: How long do you have to prepare before an episode airs?

A: I have roughly 7 days to prep each new episode while we are shooting. We shoot each episode in 11 days on average and I am prepping and fitting for the next one while we are shooting the current one. Once we are done shooting the whole season, the showrunners go into post-production mode and will spend around 6 months or so editing before the season is released.

Q: How much interaction do you have with the cast?

A: I work very closely with all the cast.  I am in every fitting and am on set every time a new outfit is worn for the first time to make sure everything is exactly how it should be. One thing I love about what I do is the collaborative nature of creating and enhancing the characters through their costumes so I always present my character research inspirations and love to discuss any ideas or insights they may have. 

Q: With something as iconic as the Cobra Kai name/logo, are there levels of approvals you have to get before doing any updates?

A: Some things you just don’t mess with. To fundamentally change the Cobra Kai snake logo or the Miyagi-do tree and rising sun would never be considered. However, in Season 4 I got to do a very exciting collaboration with a big sportswear brand that gave me the opportunity to really expand on the look and style of the Cobra Kai. For that the producers gave me a lot of freedom to interpret the classic CK aesthetic knowing that I would fully respect the integrity of the classic logo. 

Q: How much say do the cast members have in what they wear (I read that Billy didn't think his character would wear a particular band shirt)? 

A: This goes back to the collaborative nature of character creation. Billy and Ralph know these characters so intimately that when a choice isn't quite exactly spot on, they speak up and I love it. The band tee is a really good example. I got a great vintage Jane’s Addiction concert tee and even though Billy and I both love the band and it was from a concert in the late ’80s, we were going back and forth about whether or not Johnny Lawrence would have been a fan and gone to that concert. We decided that it was a little too cool for Johnny and so we cut the tee because it wasn’t the best reflection of the character. 

Q: How has your status been affected by the increased exposure that has come with the move to Netflix?

A: What’s been incredibly gratifying has been the global response to the show. I get messages and questions from fans all over the world and have even been told that our show has hugely boosted the number of kids taking up karate. It’s great to be part of a hit show and it’s even better that we are bringing so much joy.

Q: What is your dream job of any kind?

A: Design-wise I’d really love a post-apocalyptic show or a story set in the near or distant future like Blade Runner, Mad Max, Ready Player One, Brazil, or Fifth Element. Getting to imagine what the world and society look like in an unknown future would be a thrill.

Puma's Cyber Week Is Here, Pamela Reif Talks New Collection

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Forbes — Pamela Reif, is one of Germany’s most famous influencers and has turned her million-strong social media following into the seeds of a health and fitness business empire. Reif told the Forbes Under 30 Summit Europe about her journey from influencer to entrepreneur.

The 23-year-old star from Karlsruhe in south west Germany found fame early with her posts about her health and fitness routine building a loyal fanbase. “I was basically just a teenager at school. ... Instagram was becoming cool [so] I started uploading pictures of my food, my accessories, gym selfies–I was just doing it without any plan or strategy. It grew from there. I never clicked the private button,” said Reif, who now has 4.4 million Instagram followers.

After building her Instagram following to 500,000 her hobby quickly became a business when she was approached by brands with advertising and sponsorship deals. Since then Reif has expanded her business empire to a YouTube channel with 1.5 million subscribers, an online fitness program “Pamstrong” (including its own fitness app) and product deals with hair-straightener brand GHD, Calzedonia and Swedish fashion label Nak-d.

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On Monday night, director Chloé Zhao's long-anticipated new Marvel film Eternals had its glitzy Los Angeles premiere, and with that came a particularly juicy and spoilerific scoop from critics who screened the film: Styles has apparently joined the MCU in the role of Thanos's brother Eros, "a fun-loving, carefree womanizer," as the Marvel fandom entry describes him. Seems right!

The implications of sharing this scoop so far ahead of the film's actual release date (November 5 in the U.S.) have been widely debated on Twitter this morning, especially given the culture of spoilers and embargoes that has permeated the MCU and other large blockbuster films in recent years. But what's clear is that even the suggestion of Styles' presence in the film, if critic tweets are to be believed, has set off a whole new tide of excitement for one of the most looked-forward-to releases of 2021.

Styles made his acting debut in Christopher Nolan's World War II film Dunkirk in 2017, the same year he released his first, self-titled solo album. He's got the main role in his girlfriend Olivia Wilde's upcoming feature Don't Worry Darling alongside Florence Pugh, Chris Pine, and Wilde herself, due out in September 2022. And he spent the spring months earlier this year filming My Policeman in England with The Crown's Emma Corin. (There are so many great Getty photos of him in costume as the titular bobby, FYI.)

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